Outline
Africa is under equipped in relation to pediatric care and family resources.The Ronald MacDonald foundation is an organization that provides families with sick children with a home to stay in, where they can sleep, share meals, do laundry, and connect with other families experiencing the same trials. The “Mc Africa project is a venture into tackling the desperate need to equip more institutions and adequately create a more impactful presence in Africa. This will be accomplished through
fundraising with prospective and existing donors, both corporate and otherwise, in what is dubbed the “McAfrica” project
About the “McAfrica project”
The campaign aims to expand the impact of their presence in Africa by appraisal from key public stakeholders as well as existing and prospective corporate donors. The aim is to expand the establishment of the organization in our South African territory outward into Zimbabwe and Botswana.We have a goal to establish 9 of each of our care room, house and care-mobile programs across all 3 territories to begin with.
The media is the most effective tool in the arsenal of the Ronald MacDonald
foundation. The foundation must appeal to the empathy of stakeholders through methods such as social storytelling to promote awareness of the initiative and its efforts, launching January 5th . This will also be the primary method of communication by the numerous various spokes people of the “McAfrica project such as Pat Thekisho is the South African organizational Leader and Zola Phukuntsi is the African territory house program manager.
The content will also be informative and would aim to evoke and build new philanthropic relationships. The content will also aim to create donor recognition and incentive by incorporating programs that confer accolades on generous donors and sponsors. An effort to continue the proven,
effective, traditional methods that the foundation has used such as the donation box and playhouse programs, in cooperation with stakeholders such as McDonald’s, is essential and returning. Spokes people will be be valuable participants and partners especially in relation to social storytelling which has been one of the foundation’s most useful appraisal methods. This will be one of the many guest spokes person aspects that will also occur when various foundation fundraising events such as golf days and themed dinners occur. The first of which will be the year opening fundraising dinner series hosted in January, in each territory respectively which will host philanthropic stakeholders from long time partners such as Coca Cola , Standard Chartered and Mac Donalds.
The “Mc Africa” project is the first global conglomerate effort toward expansion in a continental territory and there is a great anticipation to insure it’s success. With the emphasis on the global efforts of many stake holders and donors this is set to be the most engaging and ambitiously motivated effort toward the noble needs of paediatrically needy families.